Top 6 White Hat SEO Techniques To Drive More Traffic In 2022

Whether you’re making a website for fun or you’re doing it for your company, finding out that search engines don’t recognize your website can be frustrating. If a search engine won’t display your website on their results pages, there’s a huge chance that you won’t have any visitors to your site. This is especially true today, since the days when people simply type the website’s URL in the address bar have already gone. 

When people look for a particular service or product, they’ll start their search at search engines like Google. In order for your website to have any traffic, it must do well in the search engine results pages (SERPs). Fortunately, you or your business can achieve this feat through various search engine optimization (SEO) practices.

White Hat vs. Black Hat SEO

Before implementing any SEO strategy, it’s important to keep in mind that not all SEO techniques are permissible and ethical. Google has a habit of constantly updating its guidelines. That way, webmasters will refrain from practicing any unethical SEO strategies, referred to many in the industry as black hat SEO. From spamming a website’s comment section to spinning and stuffing keywords all over your content, there are plenty of black hat SEO tactics—all of which have the goal of boosting a website’s ranking. But this ranking doesn’t last long in the business. It can often ruin your business’s reputation.

On the other hand, you have SEO practices that don’t apply any unmerited or unfair advantage to one website over the other. Many experts refer to these practices as white hat SEO. Instead, it ensures that the playing field is equal, making the competition to be on the first pages of a SERP fair for everyone.

Essentially, white hat SEO aims to focus on improving one’s website for the sake of a human audience instead of tricking the algorithms used by a search engine. Thus, you can say that white hat SEO best practices always keep the users in mind. On the other hand, black hat SEO focuses on tricking Google’s algorithm.

Why You Must Use White Hat SEO

Essentially, if you use black hat SEO techniques, Google and other search engines will ban your website. As mentioned earlier, since potential visitors usually use search engines before stumbling on any website, getting banned from any search engine will result in a drastic drop in your web traffic. This effect translates into the loss of profit for your business. 

Additionally, there’s no guarantee that Google will re-list your website once you’re banned. A lifetime ban from Google, simply by refraining from using white hat SEO, will have tremendous consequences on your brand. So if you’re not an expert on SEO and want to rank well in search engines, it’s in your best interest to leave the job to professionals like Digital Sisco.

White Hat SEO Techniques to Drive Organic Traffic

Now that you know the difference between black hat and white hat SEO and why you should always apply the latter, it’s time to know some techniques that’ll drive more traffic to your site this 2022. As mentioned, since Google regularly updates its guideline, what was working last year may no longer yield the same results this time. For your reference, here are the top white hat SEO techniques that’ll drive more organic traffic to your website:

  • Good Design and Navigation

Google has several factors and algorithms when ranking a website, one of which is your website’s bounce rate. A high bounce rate is caused when users quickly leave your website. Users leaving your website quickly can be a result of bad navigation and design. If you don’t want to have a very high bounce rate, ensure that your website has a good design and user-friendly navigation. This way, users will stay longer on your website, reducing your bounce rate.
Moreover, a crucial element that’ll contribute to your website’s design is the color contrast ratio. With a good contrast ratio, your website becomes easier to read, which will improve user experience (UX). Also, make sure that your color combinations are consistent in all your promotions and ads. This way, customers will associate your colors with your brand. Fortunately, there are already plenty of tools available on the internet that can help or test your website’s color contrast ratio.

  • Make Your Website Mobile-friendly

Various articles have already proved that mobile users have significantly increased. In 2020, there will be around 6 million mobile internet users, which is a huge leap from 3.7 million in 2016. With this number alone, Google has focused on the mobile-first indexing system. This means that you should have a mobile-first approach when applying your SEO efforts.

As a start, whenever you’re designing your website or you’re hiring an expert, make sure that your new or updated web design is easily viewable on mobile devices. The texts, pictures, and content should quickly load too.

  • Use the Right Keywords

The first two techniques mainly revolve on your website’s UX. But that’s not the only white hat SEO technique you should focus on this year. In fact, you also have to make sure you’re choosing keywords related to your business. When choosing keywords, refrain from picking those that have a very high difficulty and search volume. If you choose these keywords, it’ll be challenging for you to rank against websites that are already using them.

If you don’t have any idea how keyword research works, you should first find a keyword search tool. By having this tool, it’ll be easier for you to generate possible keywords. Once the tool already generates keywords related to your industry, select ones relevant to your industry and then plan your content around them. When it comes to white hat SEO, choose medium-range keywords that have a difficulty of around 50–70.

Additionally, keep in mind that keywords are often categorized as short-tailed or long-tailed. The former has a very high keyword difficulty, while the latter focuses more on the customer and isn’t that difficult compared to the former. As such, the people you’re planning to target with long-tail keywords have a huge chance to avail your products or services. This means that if you want a more focused and specific way of gaining traffic, start implementing long-tail keywords.

  • Create Link-worthy and Long Content

If you want more organic traffic this 2022, start creating content with over 1,500+ words. Additionally, you have to make sure that the content you’re writing is link-worthy. But how can you make link-worthy content?

First of all, link-worthy content focuses on the proper usage of keywords. After using the right keywords, don’t forget to promote your content on your social media channels. Keep in mind that articles, blog posts, product pages, and guides are among the types of content that’ll affect your SEO greatly.

  • Build High-quality Backlinks

Just like in previous years, backlinking is still a foolproof white hat SEO tactic that can drive a generous amount of traffic and improve your website’s authority. By building high-quality backlinks, the content you’ve written will be considered an authority by a lot of people. Google will then consider your site as an expert in the industry, rewarding you by showing your website on its first page.

In order for your website to have value, make sure to avoid placing spammy links and focus on high-quality ones. This is especially important since Google will now analyze your content and check the authority of the links you’re placing. If Google finds out that you’re using spammy links, they’ll penalize you, which will affect your brand’s reputation adversely.

  • Have a Rich Snippet

A rich snippet, shown on a search engine’s page, refers to the additional information that’ll add value to the result. From a searcher’s perspective, when they see that the result has a snippet, they’ll already have an idea of what the content is all about simply by looking at the results, making it more appealing. Since it’s appealing to them, having a rich snippet is shown to have more clicks or click-through rate (CTR), allowing you to have more traffic.

To add a rich snippet, you need to have structured data on your website. That way, Google can show a snippet. This data or code will inform Google to extract the relevant data so it’ll be shown in their SERPs.

Take note that you can’t use rich snippets in any type of content. Focus on adding a rich snippet on the following:

  • Events
  • Apps
  • Products
  • Businesses and organizations
  • Recipes
  • People

5 Common Mistakes That Affect Your SEO

SEO is the process of optimizing a website to earn higher rankings in search engine results pages (SERPs). While many techniques can be used to improve SEO, there are also several common mistakes that can negatively affect your rankings. This article will discuss five of the most common mistakes people make with their SEO efforts.

1. Failing to Optimize Your Content

One of the most important things you can do for your SEO rankings is to optimize the content on your website. This means making sure your website’s content is well-written, informative, and user-focused. You also need to make sure that your website’s content is updated regularly to remain relevant and rank well.

This will help SEO ranking because when users search for your brand, information will be readily available about whatever product or service your business is providing. There will be no disconnect between what your brand is saying with online content and what is offered on the website.

2. Failing to Optimise for Local Search

Local SEO is essential for any business looking to rank high in search engines. Unfortunately, many small businesses make common mistakes that can hurt their rankings.

Failing to optimize for local search can result in a loss of business, as customers may find better results when searching for products or services locally.

By understanding the basics of local SEO, companies can ensure their website performs to its best potential and reach potential customers who are most likely to be interested in what you have to offer.

3. Compatibility with Devices

Device compatibility is a critical factor when it comes to SEO. If your website looks great and works well on desktop and laptop computers, but not on smartphones or other mobile devices, you will have a hard time ranking.

Not only are different devices used for different activities (e.g. browsing the web on a smartphone versus using it as a primary computer), but search engines also take into account how users interact with websites.

For example, if you have a site optimized for desktop browsers but not for smartphones, smartphone users will be discouraged from clicking through to your site because their experience will be poor.

4. Forgetting the Intent of the Keywords and Pages

One of the most common mistakes made when it comes to SEO is forgetting the search intent of a keyword. This means that you’re not focusing on what people search for when they type a query into a search engine. Instead, if you’re unsure about the intent of a query, it’s always best to analyze the SERPs and see if your page would compete against those results. Hence, if you focus on the search intent, you can create content that’s specifically relevant to that topic.

Is your audience looking to make a purchase or gain information and advice? Knowing the intent behind the audience will help you rank higher in search engine results pages (SERPs), which is essential for any business.

5. Failing to Track Progress and Make Changes as Needed

Another common mistake SEOs make is not tracking their progress and making necessary changes as needed. Without monitoring, it’s challenging to determine where you stand and what needs to be done to improve your rankings.

This can lead to frustration and a lack of confidence in your SEO efforts. By tracking your progress, you can make informed decisions about what needs to be done to improve your rankings and ensure that your website continues to rank well.


If you’re looking to improve your organic performance, focus on the correct keywords, optimize for local search, make sure that your site is compatible with all devices, and remember the intent of each page within your site. This process will help with analyzing data.


5 Ways to Benefit From White Label SEO Services

No matter what type of business you have, you want to ensure that your customers enjoy the best service.

In business industries, such as digital marketing, people expect the best and they will simply move on to the next company if they do not get what they want.

If you have a lot of clients, this is great and you will feel like the future is bright. But, what happens if you do not have the facilities or time to provide your customers with the SEO they desperately need? This is where white label SEO services will be of interest to you.

First of all, let’s be clear about what white label SEO services are. Essentially, they are a way for you to outsource your SEO needs. You pay another agency to handle the SEO of your customers.

You benefit from their knowledge and experience while you gain credibility with your customers and provide them with what they want. Sounds good, right?

If you are still considering, white label SEO services, here are five ways your business can benefit from them.

5 Ways White Label SEO Services Can Help You

You Can Stick to Your Budget

If you are thinking about handling SEO for your customers by yourself, something you have to think about is the cost. Namely, you are going to need a lot of resources when it comes to providing search engine optimization services.

For some businesses, especially those that are new and upcoming, there is just not enough money in the budget. Then, you have to hire a team and educate them to make sure they have the right skills and training.

The whole process is a huge investment.

So, there is where white label SEO services come in. You can still provide the services that a customer needs, but you do not have to spend the same type of money in order to achieve this. Instead, you can outsource the job to an agency such as ClickSlice and they are going to take care of everything for you.

They have an expert team, which means no additional overheads. They also have all the technology necessary that you do not have to worry about paying for.

Focus On What You Do Best

Every business is going to have its strengths and limitations. But, something you have to make sure you do is compensate for your limitations. In other words, you need to figure out ways you can still provide everything a customer wants even if your team cannot do it themselves.

Thus, if you have a business related to digital marketing, you can use white label SEO services. This allows you to handle SEO for customers but not have to do it yourself. Instead, you can focus on the services you do best and excel where your expertise lies. At the same time, the customer is still kept happy.

Gain Credit for the Results

If you know a little about SEO, you will be aware that it is complicated. The rules are always changing and you have to be consistent with your strategy in order to see positive results.

For a lot of businesses, SEO is just too much for their team to take on. Instead of struggling with this task or letting clients down, you can turn to white label SEO services.

This means outsourcing your client’s needs to another agency and they are going to do all of the hard work for you.

The great thing about white label SEO services is that there is no branding attached to any reports or work that is completed for a client. So, this allows you to attach your branding to and provide a service to customers even though your team was not directly involved. In other words, you can gain credit for great results.

Improve Your Reputation

in a competitive business world, reputation is everything. You need to be ensuring that you make every customer happen. After all, one bad review could have a huge impact on your brand. Ultimately, choosing white label SEO services is a good way to improve your reputation and ensure that it remains positive.

You can adapt to your customer’s needs and make sure their experience with your business is positive. Outsourcing your needs to an SEO agency means that you can take advantage of their expertise and resources.

They are going to have a team that can achieve results for your clients. This includes carrying out an evaluation and audience of the client and then taking the necessary steps to create an SEO strategy.